If you own a law practice that specializes in, say,  DUI defense, and you’re looking to use the Internet to bring in clients, first determine what terms your ideal client might search for. Then create, or have written for you, articles about DUI, client options, consequences, what a lawyer can do for clients charged with driving under the influence, even advice on getting and staying sober. Create good, solid, well-written content.

For example, if your firm is in Tampa, Florida, you might target the following keyword phrases: Tampa DUI Lawyers, Tampa DUI Attorneys and Tampa Drunk Driving Defense Attorneys. Within each article, you place one or more of these phrases as live links to your firm’s website. You can target particular pages, or your home page, although internal pages are best.

Finally, create a blog and place the articles there. If you keep adding new content, you’ll get noticed by the search engines for your keywords and traffic will eventually find its way to you.