When researching online, I found many entries that gave advice for pricing art that mentioned you should go to Etsy and eBay to find comparable art and price yours the same way. This is a pretty good rule to follow but there are things to consider when pricing your art so that you make a profit.

Selling you art online and correctly pricing it starts in your studio. You should be aware of the items that you use to create your art so that the cost can be included in your final price. You also need to add around 5% towards more supplies so that you can not only create one more piece but also have extra to complete more works of art. The amount of time that it took to produce the work, the competence and the ability should also play a part in the price. Don’t depreciate your own value.

To increase your online art sales, it is important to write full details about your artistic works. Explain in full detail about how the art piece was created, why you utilized the materials that you did and include a story of how your artwork came about or what happened while you were doing it.

What is behind that piece of art that you created? What was the inspiration? Tell the story well and it will help to sell your art.

The best tip to sell your art online is to produce great photographs of your work. Words cannot tell as good a tale as a very good picture does. To take great pictures of your art isn’t hard to do. You only need a large piece of black material that is not shiny, a flat surface and a step ladder. Put your artwork on the material, get on the top of the ladder and shoot the photographs from above.

Take many pictures, take close-ups of different parts of the artwork and be sure to include the full piece as well. Crop your pictures so that each one is the same width size so that the pictures line up neatly within the description.

You want to convey professionalism in the details that you provide about your piece of art. Having your photographs of different widths speaks “amateur” because your presentation doesn’t look quite right.

As a note, the height can be different as long as the width is the same. The width should be between 400 – 500 pixels wide but no more. Doing so creates some white space around the photographs which makes viewing on a computer screen easy on the eye which means more likelihood that a person will be interested enough to read your description and look at your pictures.

To polish off your online sales presentation, speak about the advantages of owning your art to your prospective clients. You created your art for others to enjoy, so speak about the things a person would enjoy as the owner of your art. Your focus should not be on selling yourself, it should be on selling your art to one person – so write the copy as if you are talking to an individual.

Art is communication and you want yours to go to the person that your art most speaks to. There are certain things that an owner of art would find beneficial when considering owning it such as pleasure in ownership, that it’s one of a kind, the artist signed it, the color pallette is one that would match any decor, that it would be a great piece in the home and even in an office setting, etc. Include several reasons that a person would feel are beneficial in owning an original into your presentation.

At the end of your description, be sure to mention a few lines about yourself. Two or three brief sentences is all it takes to add the information that will give your potential buyer more reasons to purchase from you.

To make reading the description easy, use small paragraphs. This creates more white space which is a style that keeps a reader interested.

Have an extremely good time selling your art online and may you thrive as an artist.